{"id":1931,"date":"2005-11-05T17:11:44","date_gmt":"2005-11-06T00:11:44","guid":{"rendered":"http:\/\/www.amptoons.com\/blog\/archives\/2005\/11\/05\/mass-marketing-sexist-t-shirts\/"},"modified":"2005-11-05T17:11:44","modified_gmt":"2005-11-06T00:11:44","slug":"mass-marketing-sexist-t-shirts","status":"publish","type":"post","link":"https:\/\/amptoons.com\/blog\/?p=1931","title":{"rendered":"Mass Marketing Sexist T Shirts"},"content":{"rendered":"<p>A young woman I see on the bus sometimes wears a t-shirt &#8211; either homemade or faux-homemade, I can&#8217;t tell &#8211; which says &#8220;I love my cunt,&#8221; with &#8220;love&#8221; indicated with a heart symbol. I think that&#8217;s a brilliant shirt.<\/p>\n<p>Nonetheless, my bet is that Abercrombie &#038; Fitch won&#8217;t be marketing shirts with that slogan. <a href=\"http:\/\/www.pandagon.net\/archives\/2005\/11\/more_offensive.html\">Amanda <\/a>is criticizing the new Abercrombie &#038; Fitch line of t-shirts, marketed at teens, which promote hiply ironic sexism.<\/p>\n<p>Some of the mottos on these shirts:<\/p>\n<ul>\n<li>&#8220;Who needs brains when you have these?&#8221;<\/li>\n<li>&#8220;Blondes Are Adored, Brunettes Are Ignored.&#8221;<\/li>\n<li>&#8220;I&#8217;m too pretty to do math.&#8221;<\/li>\n<li>&#8220;Do I make you look fat?&#8221;<\/li>\n<li>&#8220;No Money, No Car, No Chance.&#8221;<\/li>\n<\/ul>\n<p>I&#8217;ve seen some fruitless arguing over &#8220;is it funny or is it offensive?&#8221; I&#8217;ve never understood that debate &#8211; there&#8217;s no reason things can&#8217;t be both.<\/p>\n<p>For myself, some of the shirts could be redeemed by context &#8211; that is, if the right person wore &#8217;em with the right spirit of irony &#8211; but most of &#8217;em are just crap. (I myself would be happy to wear the &#8220;do I make you look fat&#8221; shirt, if only it came in size XXXXXL). And I hate that they&#8217;re produced by a major corporation, because the very fact that a huge mega-seller like A&#038;C is convinced that they can make a profit selling these proves that the shirts have nothing to do with individuality.<\/p>\n<p>Are shirts like this such a big deal, in a world of so many really horrible tragedies? No, but it kinda sucks whenever rebellion is mass-marketed to kids by cynics who have the most to lose if real rebellion ever takes place. That it&#8217;s effectively endorsing sexism &#8211; in a aren&#8217;t-we-all-past-worrying-about-it way &#8211; merely increases the suckitude.<\/p>\n<p>Happily, as <a href=\"http:\/\/twistyfaster.typepad.com\/i_blame_the_patriarchy\/2005\/11\/who_needs_aberc.html\">Twisty <\/a>and <a href=\"http:\/\/demagogue.blogspot.com\/2005\/11\/girlcott.html\">Demagogue <\/a>both point out, some teen girls have seen past the fake corporate irony and are organizing a &#8220;girlcott&#8221; of Abercrombie &#038; Fitch. From <a href=\"http:\/\/www.chicagotribune.com\/news\/custom\/redeye\/chi-051102fitch,1,4294444.story?coll=chi-news-hed&#038;ctrack=1&#038;cset=true\">the <em>Chicago Tribune<\/em> story<\/a>:<\/p>\n<blockquote><p>Heather Arnett, adviser for the girls&#8217; group, said it doesn&#8217;t matter if Abercrombie gets free advertising. They&#8217;re already a giant as far as she&#8217;s concerned. What matters is empowering young women, she said, who in turn serve as examples to other young women.<\/p>\n<p>&#8220;A week ago, Katie Couric knew who Abercrombie &#038; Fitch was, but she didn&#8217;t know who Emma Blackman-Mathis was,&#8221; Arnett said. &#8220;A bunch of teenage girls are being interviewed by national media about what they think. And that is the news.&#8221;<\/p><\/blockquote>\n<p>Now <em>that <\/em>is cool.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A young woman I see on the bus sometimes wears a t-shirt &#8211; either homemade or faux-homemade, I can&#8217;t tell &#8211; which says &#8220;I love my cunt,&#8221; with &#8220;love&#8221; indicated with a heart symbol. I think that&#8217;s a brilliant shirt. &hellip; <a href=\"https:\/\/amptoons.com\/blog\/?p=1931\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[31,62],"tags":[],"class_list":["post-1931","post","type-post","status-publish","format-standard","hentry","category-feminism-sexism-etc","category-popular-and-unpopular-culture"],"_links":{"self":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1931"}],"version-history":[{"count":0,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/1931\/revisions"}],"wp:attachment":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}