{"id":614,"date":"2004-02-17T02:24:04","date_gmt":"2004-02-17T10:24:04","guid":{"rendered":"http:\/\/www.amptoons.com\/blog\/archives\/2004\/02\/17\/blogads\/"},"modified":"2004-02-17T02:24:04","modified_gmt":"2004-02-17T10:24:04","slug":"blogads","status":"publish","type":"post","link":"https:\/\/amptoons.com\/blog\/?p=614","title":{"rendered":"BlogAds"},"content":{"rendered":"

Brian Flemming has an interesting post<\/a> about his use of BlogAds to promote his movie, Nothing So Strange<\/i>, a fake documentary about the assassination of Bill Gates. One quote from his post stood out to me:<\/p>\n

I had lunch with Blogads proprietor Henry Copeland this weekend, and he gave me some excellent advice on running the campaign. Henry told me not to try to communicate too much information with the ad, as tempting as that might be. Don’t underestimate the ‘wtf?’ aspect, he said. So I’m trying to create simple ads that create curiosity. Nothing So Strange has a densely packed website, so there’s no reason not to let the website do the work.<\/div>\n

Curiously enough, this wtf-factor was effective with at least one consumer: me. Well, the story’s a bit more convoluted than that. Allow me to indulge myself in a brief divergence, then I’ll get back to BlogAds as a whole.<\/p>\n

About six or so months ago, I first read about Nothing So Strange<\/i> because of an interview at Film Threat<\/a>. This kicked me over to the Nothing So Strange<\/i> site, which kicked me to a discussion about BitPass, which kicked me over to Scott McCloud’s site, which inspired me to read Understanding Comics<\/i>, which in turn introduced me to serious comics, which has in turn lead to the sheets of paper cluttering my desk on which I am drawing a comic. In the midst of all that leading and kicking, I entirely forgot about Nothing So Strange<\/i>, or, rather, I forgot the title and the director. Until I saw a BlogAd over at Josh Marshall’s site, advertising discussion of “the last major murder of the twentieth century,” or somesuch. Viola! Nothing So Strange<\/i><\/a>.<\/p>\n

Anyway, that enigmatic ad, featuring a blurry photograph of a man in a red hat, caught my eye in a way that the other BlogAds hadn’t. (Incidentally, the latest Nothing So Strange<\/i> ad is equally enigmatic: a police officer in riot gear, and a comment about how the 2000 Democratic Convention was “reality hacked.” The ad leads to this post<\/a> which is bound to be fascinating to process junkies.) Kevin Drum, of CalPundit, noted<\/a> recently that all of the BlogAds on his site seem to have become political fundraising ads.<\/p>\n

This intrigues me. I’ve said previously<\/a> that although I dislike Howard Dean as a candidate, I believe that his campaign model is something that we’ll see copied in the future. I think we’re seeing the beginning of that copy-catting with the BlogAds being flooded by political ads. Similarly, Ben Chandler has been in advertising heavily on Eschaton and at the Daily Kos (and possibly others that I haven’t seen) to fundraise for his bid in the Kentucky special election held… Today, I suppose. (I haven’t been to bed yet; it’s three in the morning.)<\/p>\n

I’m intrigued to see how much these politicians actually end up getting through their blog-related advertising. But, it seems that the BlogAds are working for filmmakers, and presumably for the coffee-sellers and kitsch-dealers also advertising on the blogs I frequent. I’m still not sure that blogs will last or if they’ll go the way of the CB radio or if they’ll simply be taken-over by corporate sponsors, but… It’s nice to seem them working while they’re here..<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Brian Flemming has an interesting post about his use of BlogAds to promote his movie, Nothing So Strange, a fake documentary about the assassination of Bill Gates. One quote from his post stood out to me: I had lunch with … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":14,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-614","post","type-post","status-publish","format-standard","hentry","category-site-and-admin-stuff"],"_links":{"self":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=614"}],"version-history":[{"count":0,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/614\/revisions"}],"wp:attachment":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}