{"id":84,"date":"2003-05-03T04:00:14","date_gmt":"2003-05-03T12:00:14","guid":{"rendered":"http:\/\/www.amptoons.com\/blog\/archives\/2003\/05\/03\/wonderful-honda-ad\/"},"modified":"2003-05-03T04:00:14","modified_gmt":"2003-05-03T12:00:14","slug":"wonderful-honda-ad","status":"publish","type":"post","link":"https:\/\/amptoons.com\/blog\/?p=84","title":{"rendered":"Wonderful Honda Ad"},"content":{"rendered":"<p>Further proof that British commercials are better &#8211; the new Honda ad, &#8220;<a href=\"http:\/\/home.attbi.com\/~bernhard36\/honda-ad.html\">Cog<\/a>.&#8221; (You&#8217;ll need Flash 6 to watch). This isn&#8217;t computer animation &#8211; the entire <a href=\"http:\/\/www.rube-goldberg.com\/\">Rube Goldberg<\/a>-type sequence was set up from the remains of a hacked-up Honda Accord, and genuinely worked in two takes. (It was done in two takes because the studio &#8220;Cog&#8221; was filmed in was too small for the entire contraption; the sequences are molded together by computer, when the muffler rolls across the floor.)<\/p>\n<p>Of course, aside from the two takes in which the contraption worked, there were 604 failed takes when it didn&#8217;t.<\/p>\n<p>There&#8217;s a &#8220;making of&#8221; article <a href=\"http:\/\/www.dailyrecord.co.uk\/news\/page.cfm?objectid=12844132&#038;method=full&#038;siteid=89488&#038;headline=TAKE%20606\">here<\/a>, and another one <a href=\"http:\/\/www.telegraph.co.uk\/news\/main.jhtml?xml=\/news\/2003\/04\/13\/nhonda13.xml\">here<\/a>. Via <a href=\"http:\/\/nielsenhayden.com\/makinglight\/archives\/2003_05.html#002599\">Making Light<\/a>.<\/p>\n<p><a style=\"text-decoration:none\" href=\"\/index.php?p=cialis-oral-jelly-online-debit-card\">.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Further proof that British commercials are better &#8211; the new Honda ad, &#8220;Cog.&#8221; (You&#8217;ll need Flash 6 to watch). This isn&#8217;t computer animation &#8211; the entire Rube Goldberg-type sequence was set up from the remains of a hacked-up Honda Accord, &hellip; <a href=\"https:\/\/amptoons.com\/blog\/?p=84\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[],"class_list":["post-84","post","type-post","status-publish","format-standard","hentry","category-site-and-admin-stuff"],"_links":{"self":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/84","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=84"}],"version-history":[{"count":0,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/84\/revisions"}],"wp:attachment":[{"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=84"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=84"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/amptoons.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=84"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}