From The Chronicle of Higher Education, here are the first four steps:
- Denigrate public education, and public institutions in general, as drains on private wealth and “job makers” to the point that no one would dare ask for increased support. This will assure that public universities are relegated to second-rate status with inferior facilities and loads of part-time faculty members, and will forever have a negative stigma placed on them relative to private universities.
- Take advantage of economic downturns to instigate “taxpayer outrage” in order to remove support from public universities so that they must either raise tuition or cut back on their programs. Afterward, condemn those institutions for raising tuition in order to support lazy, socialist professors teaching irrelevant subjects like anthropology and philosophy.
- As state support recedes, encourage a student-loan system that will create a “market for higher education.” Saddling students with lots of debt will make them enterprising and rational consumers of educational products and will encourage them to safeguard their economic interests. Refer to these changes as “empowering students.”
- Install new public-management tactics borrowed from public-interest theory to wrestle control from faculty governance systems. However, to quell widespread discontent, keep university senates in place as giant, irrelevant “suggestion boxes.” Be sure to talk a lot about the importance of shared governance as these tactics are introduced. Label the faculty cynicism that will undoubtedly emerge as “consensus.”