The Exotifying Gaze

Johanna blogs:

I am really uncomfortable with how a lot of vegan cooking is described as “exotic” (to whom?). It assumes so much about the audience racially & culturally, & as well is loaded with really creepy connotations — the exotic is there to be conquered, mastered; it’s there purely to titillate your (white/Western/etc.) self (which also implies that white people have no culture — a convenient excuse used by people participating in cultural appropriation, but not actually true). It’s a “safe” way to imagine you’re experiencing other cultures without, you know, having to do that pesky thing known as actually engaging with the people whose cultures you’re attempting to eat via their food.

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7 Responses to The Exotifying Gaze

  1. Manju says:

    heh. i chuckle everytime i walk past a restaurant on my block called “oriental palace.” But what to do? go in and inform the chinese immigrants who own the place that they are offending..er…themselves?

    now if you where to describe indian food as exotic to my parents they’d take it as a complement, since the word is generally associated with italian supercars. We should keep in mind that the word like this are offensive primarily to progressive multicultural postmodernists (who sip lattes, of course.)

    now personally i would never go to a sushi restaurant that advertised itself as exotic (and many do, especially outside of manhattan.) but mostly b/c its a class signifier…advertising to the strip mall people, not the connoisseurs and Japanese clientele. the best sushi bars don’t even put out a shingle, but that’s another story.

  2. Silenced is Foo says:

    Umm, I think you might be reaching on this one. I mean, I don’t think anybody is using “exotic” in some sort of colonialist mentality, but simply that it is so utterly different from their past experiences. Alien, foreign, but without the bad connotations that those words have.

    I mean, I’m all for reading between the lines, but their comes a point when you’re getting into baseless accusatory speculation.

  3. Madeline says:

    Silenced is Foo … If the “exotic” label were limited to food, I might agree with you – but I’ve heard dark-skinned models referred to as “exotic” or “ethnic.” I think those words promote the idea of whiteness being “the norm” and everything else being strange and therefore “exotic” in comparison.

  4. Manju says:

    “I think those words promote the idea of whiteness being “the norm” and everything else being strange and therefore “exotic” in comparison.”

    True. But ethnocentrism is a fairly universal phenomena. To reduce it to “white privilege” is problematic, since by only asking whites t examine their prejudices, are we not assuming a certain white superiority? IE, westerners as individuals who transcend culture.

  5. Manju says:

    But I am oppossed to California Rolls…cultural appropration at its worst. If I ever call one of youse a Californial Roller, you know I’m mad.

  6. sylphhead says:

    IE, westerners as individuals who transcend culture.

    Good point.

    But I am oppossed to California Rolls…cultural appropration at its worst. If I ever call one of youse a Californial Roller, you know I’m mad.

    For the Vancouver-based Asian-Canadian community, the California Roll *is* our culture.

    (Or *was*, in my case. *sniff* )

  7. Philadelphia rolls (smoked salmon and cream cheese) are worse cultural appropriation than California rolls. I don’t care how popular they are– cream cheese and vinegar rice don’t go together!

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