Further proof that British commercials are better – the new Honda ad, “Cog.” (You’ll need Flash 6 to watch). This isn’t computer animation – the entire Rube Goldberg-type sequence was set up from the remains of a hacked-up Honda Accord, and genuinely worked in two takes. (It was done in two takes because the studio “Cog” was filmed in was too small for the entire contraption; the sequences are molded together by computer, when the muffler rolls across the floor.)
Of course, aside from the two takes in which the contraption worked, there were 604 failed takes when it didn’t.
There’s a “making of” article here, and another one here. Via Making Light.
