Alas, a Blog

I haven’t paid much attention to the New Jersey governor’s race. Oh, it looks kind of close, and that might be marginally interesting, but the choice for residents of the Garden State appears to be the classic one between the evil of two lessers. Fighting from the blue corner is the incumbent Democrat, Gov. Jon Corzine, who is the kind of stalwart progressive one would expect the former head of Goldman Sachs to be. His challenger in the red corner, Chris Christie, is a former Rove bobo and U.S. Attorney who has the kind of ethics one would expect from a guy with that resumé. It’s a classic battle between the movable object and the resistible force, and while I suppose I’m predisposed to hope the Democrat wins, I certainly wouldn’t be dancing merrily to the polls to pull the lever for four more years of Corzine.

Now, as noted, the race between Corzine and Christie is close, and the campaign has turned relentlessly negative. And Corzine has launched a brand-new add hitting Christie on his driving record. And, unfortunately, something else:

Did you catch it? Maybe not. Frankly, it isn’t surprising if you didn’t; the message is so culturally ingrained that you’ve probably saw similar images a dozen times today. Still, think about what you just saw, and consider the words that the Corzine campaign used in the ad. Need a hint? They said Christie “threw his weight around” to get out of a ticket.

Interesting choice of words, that.

Interesting choice of video, too. Yes, we’re all aware that negative ads try to use unflattering images of opponents. But this was something else — not just a weird picture, but a classic fat-guy image, the guy slowly, awkwardly getting out of the car.

Yes, Jon Corzine has gone after Chris Christie because Chris Christie is fat.

Now, it wasn’t an overt smear. It wasn’t Corzine standing up and saying, “My opponent mainlines chocolate shakes and eats 23 Big Macs a day.” It was a dog-whistle. But it was a pretty freakin’ loud one. And pretty blindingly obvious to anyone not wanting to will away that fact, or excuse the behavior. Heck, the New York Times clued right in to meaning of the ad, and their description is pretty accurate for those without YouTube:

It is about as subtle as a playground taunt: a television ad for Gov. Jon S. Corzine shows his challenger, Christopher J. Christie, stepping out of an S.U.V. in extreme slow motion, his extra girth moving, just as slowly, in several different directions at once.

In case viewers missed the point, a narrator snidely intones that Mr. Christie “threw his weight around” to avoid getting traffic tickets.

In the ugly New Jersey contest for governor, Mr. Corzine and Mr. Christie have traded all sorts of shots, over mothers and mammograms, loans and lying. But now, Mr. Corzine’s campaign is calling attention to his rival’s corpulence in increasingly overt ways.

Mr. Corzine’s television commercials and Web videos feature unattractive images of Mr. Christie, sometimes shot from the side or backside, highlighting his heft, jowls and double chin.

Meanwhile, Mr. Corzine, 62, is conspicuously running in 5- and 10-kilometer races almost every weekend, as he did last Saturday and Sunday, underscoring his athleticism and readiness for the physical demands of another term — and raising doubts about Mr. Christie’s.

Next, he and a fellow fitness buff, Mayor Cory A. Booker of Newark, will run through the streets of that city together next Tuesday.

Yes, Corzine is super-fit. Why, I hear he might swim in the Yangtze River next week, he’s so fit. Not like that fat Chris Christie, who probably has to use a Segway to go to the bathroom, the fat fatty.

But as much as I want to lampoon this, let’s face it, it probably will work, because it plays on the sort of ingrained stereotypes about fat people that already exist among the electorate:

In a recent survey conducted by Monmouth University, voters were asked to say the first thing that came to mind about Mr. Christie. “Fat” was one of the most frequent responses, said Patrick Murray, the director of the poll, who attributed the results to the Corzine ads.

And in focus group sessions conducted for the governor’s campaign over the summer, voters called attention to Mr. Christie’s size without being prompted, and those who were themselves overweight expressed the same concerns, said a Democrat who was briefed on the sessions.

I’m not surprised. Nobody hates a fat person like a fat person. We can never get away from fat — it’s covering us. If we’re lucky, we at some point stumbled on Shapely Prose and started to figure out that we weren’t horrible people, but even then the sense of personal shame remains, because it’s overwhelming in our society.

Now, some on the left have tried to preempt any complaining about these tactics by noting the old standby that “politics ain’t beanbag.” Big Tent Democrat over at TalkLeft makes the basic argument:

For some wonks, Republicans, who have called Dems, traitors, godless, gay, race baited, lied, stolen and cheated in elections, are to be treated with kid gloves. But NJ Dems don’t play that sh*t. Corzine has ripped the bark off of Chris Christie and now is in position to maybe win this thing. Matt Yglesias thinks the Corzine campaign is too mean and there will be a “backlash.” Yeah, right. The GOP is going to whine about Corzine picking on Christie? Really? Yeah, that’ll work. The good news is I am confident that Corzine’s people know what to do down the stretch – continue to rip Christie a new one right up to election day. The political arena is not for the meek. Look at Creigh Deeds.

Look, politics isn’t for the meek. But that doesn’t mean that anything goes. And it especially doesn’t mean it for Democrats.

In 1988, the Republicans ran an ad hitting Michael Dukakis on his furlough of William Horton, a criminal who while out of jail committed armed robbery, assault, and rape. Not a nice guy, Horton, and the program perhaps could be criticized. That said, you don’t know Horton as William, which was the name he used; you know him as Willie. Why? Because Republicans weren’t concerned about making a point on furlough programs, they were arguing that Dukakis wouldn’t keep African-American criminals from hurting good, God-fearing white folk. And William Horton doesn’t sound as scary as “Willie,” the hypothetical black criminal that GOP consultant Larry McCarthy called “every suburban mother’s greatest fear.”

The ad worked. Why? Because it fit into the GOP narrative. Minorities aren’t true Americans, they’re criminals who want to rape your white daughters and steal jobs from hard-working white American men. Who cares if an ad reinforces that idea? That only benefits the Republicans, only reinforces the Southern Strategy-approved message that all black men, everywhere are criminals, leeching off good white people.

Democrats do not believe in marginalizing people. We do not believe in creating an “us against them” America. When Democrats use appeals to racism, sexism, homophobia, transphobia, or other bigotry to win elections, we undermine the very principles our party is founded on, and do long-term damage to our party in the long run. Every argument that a woman is unqualified because she’s a woman hurts women, and hurts the Democratic message that women and men should be equal. Every argument that an African-American is unqualified hurts African-Americans, and hurts the Democratic message that people of all racial backgrounds should be equal. Every argument against any person’s qualifications simply because of who they are undermine the bedrock principle of civil rights, that one’s genetic code and familial heritage is not a basis for judgment — one’s actions and principles are.

So yes, politics is messy and tough, and by all means, Corzine can pip Christie for any one of a zillion offenses. But when Corzine argues, even obliquely, that Christie’s weight disqualifies him from serving as a governor, he’s saying by that argument that everyone who carries extra weight is ipso facto incompetent. There’s a word for that: bigotry. And Democrats should not countenance it for a second, even if it originates on our own side of the aisle.